South China Morning Post
7 months agoMarketing
TikTok sibling vets advertisers as China tightens control on short dramas
Douyin, the Chinese version of TikTok, is tightening its vetting of advertisers in response to Beijing's control of short video content
Advertisers promoting short-form dramas on Douyin will be required to show proper licensing documents
The new requirements effectively ban individuals and unlicensed studios from advertising on the platform [ more ]